Archivio Benetton

Established in 2009 in Ponzano Veneto, the Benetton Archive gathers, across 1,300 square metres, more than sixty years of the group's history, from knitwear — over 12,000 pieces, including colour cards, yarns and sketches — to the advertising campaigns that made the brand famous worldwide. Photographs, catalogues, posters and editorial materials from the 1960s to today trace the parallel evolution of product and communication, the latter also linked to the Fabrica research centre.