Archivio Storico e Museo Birra Peroni

Inside the Rome plant on Via Birolli, more than 500 square metres hold documents, photographs, advertising films and over ten thousand images tracing Peroni's history from the late nineteenth century to today. The museum route unfolds in three sections dedicated to the company's industrial history, the product's market and the brand's advertising. A collection declared of public interest, open by appointment, that tells how a beer that became part of Italy's popular imagination is made and told.