Company Museum Gucci Garden
Florence, Tuscany
The space occupies the Palazzo della Mercanzia, a fourteenth-century building overlooking Piazza della Signoria, which has housed the Gucci brand museum since 2011, opened for the maison's ninetieth anniversary. Renovated in 2018 and renamed Gucci Garden, the route winds through themed rooms such as Guccification, Ephemera, Cosmorama and Logomania, tracing the evolution of the double-G logo and the Florentine brand's imagery over time. Alongside the exhibition, which gathers historic pieces from the Gucci archive, there is an exclusive boutique and the Gucci Osteria run by Michelin-starred chef Massimo Bottura. A journey combining fashion, art and gastronomy in the heart of the old town.