Born in 2013 for Unipol's fiftieth anniversary, in the elevated spaces of Porta Europa in Bologna, CUBO is the Group's company museum, weaving together corporate identity, art, training and historical archive. Since 2021 it has expanded with a second site in the Unipol Tower in Bologna, joined in 2025 by a third stop in Milan's Unipol Tower. Through exhibitions of the group's art collection, it tells how corporate experience can become shared cultural heritage.